Apple’s next trick

Without Steve Jobs at the helm, Apple has been widely criticized for incremental innovation. Critics charge that the firm isn’t breaking new ground the way it once did: the iPhone 5 and iPad Mini were just incremental improvements. To use Clay Christensen’s vernacular, they were sustaining, not disruptive changes. Everyone’s got high hopes for Apple’s […]

Interrupting gracefully

As we’ve seen, in an information-rich world, attention is a precious commodity. One reason Google is successful is that it has positioned itself as an exchange between money and attention—more attention gives you a better ranking, which means more money; paid ads buy you more attention. That means that in order to survive, you have to […]