Horse Manure spreader photo by Don O'Brien on Flickr. Used under a Creative Commons license

Tomorrow is not like yesterday, only more so

Here is the thing about the future. Every time you look at, it changes, because you looked at it, and that changes everything else. Cris Johnson (Nicholas Cage) in Next (2007) Most companies’ innovation is focused on sustaining the current business model—doing what Sergio Zyman calls “selling more things to more people for more money […]